GoodRx Recognized by PM360 Magazine, MM+M, and Eddie and Ozzie Awards
At GoodRx, we work hard to make healthcare savings and information accessible to everyone — providers and consumers alike. That’s why we’re honored to be recognized by celebrated healthcare and publishing award programs including PM360 Magazine, the MM+M Awards, and the Eddie and Ozzie Awards for our work.
PM360 Trailblazer Awards
The PM360 Trailblazer Awards recognize outstanding innovation in healthcare marketing and are one of the most competitive and prestigious industry awards.
The GoodRx manufacturer solutions team was a Gold Winner for Best Corporate Campaign. They built an effective, innovative offering that supports our B2B growth. And GoodRx for Providers — our platform that helps healthcare providers find medication savings for their patients — was a Silver Winner in the Best Digital Solution category. The award was a testament to the reach and trust this innovative platform has built, with more than 950,000 users.
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The MM+M Awards
The MM+M Awards celebrate creativity and effectiveness in healthcare marketing and communications. Multiple teams across the company had impressive projects to share, and it showed — GoodRx was a finalist in three categories and a silver winner.
Corporate Branding Campaign: Our manufacturer solutions teams won a Silver award for their campaigns to increase awareness of GoodRx’s solutions for pharma marketers and patient support leaders. Campaigns like these are critical to making brand medications more affordable and accessible to our users.
Best Healthcare Consumer Media Brand: Our online health resource, GoodRx Health, was a finalist in its category. It provides consumers with authoritative and trustworthy answers to their most critical health questions. The platform was recognized for its impressive growth since April 2022.
Best Healthcare Professional Brand: GoodRx for Providers was recognized for its ability to connect patients, providers, and manufacturers at the point of prescription. This unique vantage point ultimately helps increase medication adherence and health outcomes and support busy providers.
Multichannel Campaign (Large Product Size): Our integrated marketing campaign, the GoodRx Effect, moved beyond just a savings message to talking about the emotional impact of using GoodRx. It focused on two GoodRx users and celebrated GoodRx’s role in enabling prescription savings and better health. We reached new audiences, increased viewership, and strengthened brand affinity.
The Eddie and Ozzie Awards
Finally, the GoodRx Health team was recognized by the Eddie and Ozzie Awards, an award program honoring excellence in editorial content and design. The program particularly focuses on projects that align with a brand’s mission.
Two of our projects were honorable mentions in the consumer health and fitness series categories. These timely series embody the GoodRx Health team’s mission to create inclusive and actionable health content:
The Beyond Obesity: Living Healthy in a Larger Body article series offers an alternative to the ubiquitous and often dehumanizing weight loss and obesity narrative. The series includes information about the negative impact of weight bias and stigma, offers weight-neutral health tips, outlines the medical care costs of obesity, and even includes an interview with activist Mary Lambert, who challenges norms by embracing her body at any size.
Leading up to the end of the COVID-19 public health emergency in May 2023, GoodRx Health created 56 articles to help Medicaid recipients in every U.S. state and territory, and Washington, D.C., understand the process of Medicaid renewal and what to do if they lost coverage. To date, over 10 million Medicaid recipients have been disenrolled from coverage, so this type of clear, actionable information is sorely needed.
Every team at GoodRx works to make healthcare more affordable and more transparent. Recognition like this is validation that what we’re doing is important and needed. Congratulations to all the finalists and winners!
