Skip to main content

Our Editorial Guidelines

All content on GoodRx Health reflects our editorial team’s commitment to thorough and unbiased reporting on health topics relevant to you and your loved ones.

Our standards

At GoodRx Health, you’ll find information ranging from health and cost-savings tips to in-depth analyses of the U.S. healthcare and pharmaceutical landscape. Our team of healthcare experts includes physicians, pharmacists, psychologists, PhDs, policy analysts, healthcare journalists, and videographers. They work hard so you can trust that what we publish adheres to the following standards.

Icon: Medal Integrity

We believe it is our duty to produce responsible, honest, and objective content. This includes prioritizing transparency when corroborating news and facts for our readers, and maintaining independent control over our editorial content so it is not influenced by advertisers.

We strive to avoid special treatment of advertisers while presenting scientific, cost, and insurance information clearly and accessibly, as laid out in the principles of the Association of Health Care Journalists.

Icon: Shield Reliability

All of us at GoodRx Health are consumers, patients, family members, and caretakers — just like you. We know how difficult it can be to find health information that’s trustworthy and reliable. You can depend on our credible content, which our editorial team fact-checks and updates per our standard processes.

Icon: Person with heart Empathy

At the heart of what we do is a team that genuinely cares. Whether you’re looking for health information, prescription savings tips, advice on how to choose between medications, or news on the latest healthcare policy changes, we’re committed to providing you with information that helps.

We adhere to the U.S. Office of Disease Prevention and Health Promotion’s health literacy guidelines, which means we break down complex issues into engaging and easy-to-understand content that supports you along your health journey. We also want to make sure that everyone feels welcomed on our site and that our services are useful to all, especially those in traditionally disenfranchised groups.

Sources and attribution

When it comes to the information in our content, our editorial team draws from our internal healthcare experts as well as interviews with other leading healthcare professionals and primary sources like medical organizations, governmental agencies, academic institutions, and peer-reviewed scientific journals. These third-party sources are linked throughout each article and listed in standard citations at the end of each piece.

All content is protected by copyright. As such, when referring to original content from GoodRx Health on any medium — whether digital or print — you must clearly cite us. On digital platforms, you must also include a link back to the relevant piece of content.

Medical review and fact-checking

All clinically focused content is subject to review for medical accuracy by licensed physicians, pharmacists, doctoral-level psychologists, psychiatrists, or veterinarians, depending on the subject matter. Articles focused on savings and insurance content are written by a team of personal finance experts and fact-checked.

Reviewers of clinically focused content ensure that all facts are supported by scientific, evidence-based sources deemed credible and trustworthy by leading healthcare industry experts. In addition, we require that all statistics be referenced and explained, and that any studies cited are high-quality and peer-reviewed.

AI (artificial intelligence) policy

At GoodRx Health, we're committed to providing reliable, up-to-date health content and information on how to access healthcare. We recognize the transformative potential of AI in publishing, but we are dedicated to exploring its benefits responsibly.

Our content is shaped and reviewed by our trusted team of contributors and editorial staff. We may also use AI to support our editorial process. This helps us provide you with timely and relevant information, empowering you to make informed healthcare decisions.

If any AI tools are involved in the GoodRx Health editorial process, the usage is integrated into our standard drafting, editing, fact-checking, and medical review process. All content featured on GoodRx Health meets our rigorous editorial, clinical, and accuracy standards and is produced by our expert team of humans.

Advertising policy

We aim to only work with advertisers that provide additional value to our readers. We also draw a clear line between our editorial content and advertising. Advertisers do not influence the creation of our editorial content nor the expert-provided information in that content.