Lidocaine (Lidoderm) is an inexpensive drug used to prevent and treat pain from some procedures. This drug is more popular than comparable drugs. It is available in It is available in multiple generic and brand versions. The most common version of Lidoderm is covered by 81% of insurance plans at a co-pay of $60.00-$80.00, however, some pharmacy coupons or cash prices may be lower. With the Patient Assistance Program from PAN Foundation, contact the program to see how they can financially help you out.