Expertise
JournalismEducation
Miami UniversityHighlights
Award-winning news and consumer health reporter for 22 years
Writer, researcher, and blogger for pioneering, early-stage Internet companies specializing in online search technologies, social media monitoring, and analytics
Mother and grandmother who prefers that people make the best decisions by relying on as much credible information as possible
I come from a family of women educators, and I've always considered my skills as a reporter, writer, researcher, and editor as my way of educating people about life and living as well as possible. People need accurate, trusted, well-rounded information to weigh all options and make key decisions about how they live, survive, and thrive. Because I've been a science nerd since elementary school, my freelance writing focuses primarily on consumer health and healthcare.
— Sue MacDonald
Experience
During her 43-year career, Sue MacDonald has worked as a writer, researcher, and consultant for a variety of publications and companies. From 1977 to 2000, she was a news reporter and feature writer for The Cincinnati Enquirer. She covered topics ranging from local news and politics to women's issues, popular culture, family life, philanthropy, and consumer health and wellness.
Beginning in 2000, she worked as a writer, blogger, researcher, and marketer for several small start-ups that specialized in internet search technologies and consumer feedback. Those companies eventually were acquired by Nielsen in 2006. She spent 2006 to 2013 as a Nielsen research manager and online corporate reputation management specialist for a variety of Fortune 100 clients and the U.S. Food & Drug Administration.
From 2013 to 2017, Sue served as senior research manager for ThinkInk Communications, a public relations firm in Miami, and from 2017 to 2021, she was a marketing copywriter for VITAS Healthcare, the nation's leading provider of end-of-life care. She retired in 2021 and now works as a freelance writer for various outlets, most of them specializing in healthcare and well-being.
Sue won numerous awards during her 22-year newspaper career including the American Heart Association's Best Daily Newspaper award (1997), the Mental Health Association's Quintessential Quill Award (1997), the National Multiple Sclerosis Society Journalism Award (1988), the Sigma Theta Tau International Honor Society of Nursing’s Media Award (1992, 1996), and the American Psychiatric Association's Robert T. Morse Writer's Award for mental health coverage (1998). In 1999, she was a media honoree for the Cincinnati Speaking of Women's Health network of national events featuring women's health and wellness.
Sue has co-authored two books on stretching techniques to address repetitive motion injuries: “Overcoming Repetitive Motion Injuries the Rossiter Way” and “Step Out of Pain The Rossiter Way.”
Education
Sue earned a Bachelor of Arts degree in English/journalism from Miami University in Oxford, Ohio in 1977. During college, she was a writer, photographer, and editor for The Miami Student, the oldest college newspaper west of the Alleghenies.
