Thomas Goetz is chief of research and communications at GoodRx, and an expert in applying data and design to help people make better healthcare decisions. Thomas co-founded Iodine.com, which joined the GoodRx family in 2016. Previously, Thomas was executive editor at WIRED, which he led to a dozen National Magazine Awards in as many years.

He began his career as a reporter at the Wall Street Journal and the Village Voice, and he currently writes the LaunchPad column for Inc. magazine. His reporting has been repeatedly selected for the Best American Science Writing and Best Technology Writing anthologies.

He has written two books, most recently the 2014 bestseller The Remedy: Robert Koch, Arthur Conan Doyle, and the Quest to Cure Tuberculosis. He served as the first entrepreneur-in-residence for the Robert Wood Johnson Foundation and curator-in-residence for Adobe Systems. His TED Talk on designing medical information can be viewed here.

A graduate of Bates College, Thomas holds a Master of Public Health degree from the University of California, Berkeley, and a master's in American literature from the University of Virginia.