Hetal oversaw the design and user experience of GoodRx Health. Previously, she was a design director for Verywell Brands, spending 5 years growing their family of health brands. Her work resulted in a 2020 design award from Fast Company.

A visual artist and a designer, she has an aptitude for problem-solving and a passion for creating innovative brand strategies. She focuses on driving the best user experience forward, using scalable design systems to create intuitive and fun products. Hetal’s bachelor’s degree in fine arts is from the Mason Gross of School of Arts at Rutgers University.