HomeHealth TopicDermatology

Then vs. Now: The History of Deodorant

Early ads had the daunting task of convincing consumers they stunk.

Lauren Smith, MAMera Goodman, MD, FAAP
Written by Lauren Smith, MA | Reviewed by Mera Goodman, MD, FAAP
Updated on December 5, 2022

Learn about the history of deodorant, including why deodorant was originally invented and how advertisements convinced people to start using it daily.


MedlinePlus. (2020). Germs and hygiene

MedlinePlus. (2015). Sweat

View All References (2)

Ashenburg K. (2007). The dirt on clean: an unsanitized history.North Point Press.

Laden K, ed. (1999). Antiperspirants and deodorants. 2nd ed. Marcel Dekker, Inc.

GoodRx Health has strict sourcing policies and relies on primary sources such as medical organizations, governmental agencies, academic institutions, and peer-reviewed scientific journals. Learn more about how we ensure our content is accurate, thorough, and unbiased by reading our editorial guidelines.

Was this page helpful?

Subscribe and save.

Get prescription saving tips and more from GoodRx Health. Enter your email to sign up.

By signing up, I agree to GoodRx's Terms and Privacy Policy, and to receive marketing messages from GoodRx.

Legitscript ApprovedPharmacyBBB Accredited Business
provider image
Welcome! You’re in GoodRx Provider Mode. Now, you’ll enjoy a streamlined experience created specifically for healthcare providers.