Then vs. Now: The History of Deodorant

Early ads had the daunting task of convincing consumers they stunk.

Written by Lauren Smith, MA | Reviewed by Mera Goodman, MD, FAAP

Updated on December 5, 2022

Learn about the history of deodorant, including why deodorant was originally invented and how advertisements convinced people to start using it daily.

References

MedlinePlus. (2020). Germs and hygiene.

MedlinePlus. (2015). Sweat.

View All References (2)

Ashenburg K. (2007). The dirt on clean: an unsanitized history.North Point Press.

Laden K, ed. (1999). Antiperspirants and deodorants. 2nd ed. Marcel Dekker, Inc.

GoodRx Health has strict sourcing policies and relies on primary sources such as medical organizations, governmental agencies, academic institutions, and peer-reviewed scientific journals. Learn more about how we ensure our content is accurate, thorough, and unbiased by reading our editorial guidelines.

Was this page helpful?

Don’t miss out on savings!

By providing your email address, you agree to receive emails containing coupons, refill reminders and promotional messages from GoodRx. You can unsubscribe at any time.

Collection NoticePrivacy Policy Privacy Center Your Privacy Choices Disclaimer Terms of Use

This information is for informational purposes only and is not meant to be a substitute for professional medical advice, diagnosis or treatment. GoodRx is not offering advice, recommending or endorsing any specific prescription drug, pharmacy or other information on the site. GoodRx provides no warranty for any information. Please seek medical advice before starting, changing or terminating any medical treatment.

GoodRx works to make its website accessible to all, including those with disabilities. If you are having difficulty accessing this website, please call or email us at (855) 268-2822 or ada@goodrx.com so that we can provide you with the services you require through alternative means.

GoodRx is not sponsored by or affiliated with any of the third-party brands identified. Trademarks, brands, logos, and copyrights are the property of their respective owners.