The GoodRx Fair Price Widget
This is by far our favorite widget, because it represents a real, fair price for a specific drug. The Fair Price is built by taking ALL of the current prices for a specific drug in our database (and trust us, we have lots of prices), mashing them together, and then extracting one special price.
This price represents the maximum price that a consumer, with or without insurance, should pay for this drug at a local pharmacy.
If you're interested, here's more details. Pharmacies offer a “sticker” (they call them “usual and customary” or “U&C”) prices which an uninsured consumer will pay if they have no other available discounts. They also offer a variety of lower prices for the exact same drug, but to get them, consumers need to have insurance or take advantage of available discounts, membership programs, or price-matching policies. Our “fair price” is a price that you can use as a guide to know the maximum amount you should be paying – meaning, if you're being charged more, you should use GoodRx to search available discounts and lower your price.
The Search Widget
Don't have drug-specific pages on your website? No worries! Just use the GoodRx search widget to give easy access to local pharmacy prices. All it requires is a drug name and a ZIP, and you're good to go!
The Low Price Widget
This magical widget provides the lowest cash price for a given prescription drug from a basket of nationwide pharmacy chains, including Walmart, CVS, Walgreens, RiteAid, and others. (These chains represent more than 80% of retail drug purchases in America.)
The low price drug widget provides high-level cost guidance around a specific prescription drug by displaying a single lowest price for the most-prescribed form, dosage and quantity of a specific drug.
You want to provide guidance on the approximate cash price of Lipitor. GoodRx knows that the most popular form of Lipitor is 30 tablets of atorvastatin 20mg; thus, the widget returns the lowest price for that specific combination.
You want to display the lowest price for brand-name 40mg Lipitor tablets only.
The Price Comparison Widget
The Price Comparison widget provides the 3 lowest cash prices for a given prescription drug from a basket of nationwide pharmacy chains, including Walmart, CVS, Walgreens, RiteAid, and others. (These chains represent more than 80% of retail drug purchases in America.)
Like the Low Price widget, a request can be made for either the most-prescribed version of that drug, or you may specify the drug form, dosage, brand or generic version, and/or quantity.
A Note About Cash Prices
The GoodRx “cash price” is a price that a person without insurance (or choosing not to use their insurance) would receive at the pharmacy. Many of the prices we provide on the widget will reflect discounts that a cash-paying consumer can receive through a free drug discount program, a pharmacy discount program/club, a generic drug program or other product. More information on how a consumer can buy at that price can be found on GoodRx, which is why it is imperative that the price include a link back to GoodRx for the consumer to learn how they can actually purchase their prescription for that price at the pharmacy.
To get the code for a widget, simply navigate to the drug page you'd like to display and look for the “Get the widget” link at the bottom of the page.
For more information, check out our documentation.
If this all sounds too complicated, contact us.